LinkedIn & Modern Age Employment

LinkedIn & Modern Age Employment

LinkedIn & Modern Age Employment

 

In the past decade, we have witnessed great changes in the ways we communicate and shape our career. Social media has introduced us to a sea of opportunities, which can often get very overwhelming to handle. To streamline efforts and create a single platform for career growth and enhancement, LinkedIn was launched in the year 2003. Although it has been operating for two decades now, it is only recently that it has gained prominence and become an indispensable tool among working professionals in India.

Not only does LinkedIn help with job searches, but it is also an excellent tool to grow your business. Although the benefits are endless, I’d like to list down some key advantages of using LinkedIn for your professional endeavors:

  • It makes CXO’s and HR professionals easily accessible. There are about 30 million brands with active presence on LinkedIn and most of them have their top management leaders on the platform as well. You can easily follow their career trajectory, understand their ideologies and also reach out to them via a single message. It would also enable you to get a sneak peak into the working culture of a company that you might be interested to join.
  • It helps build your brand. Your LinkedIn profile can easily serve as your digital resume. It’s an amazing platform to highlight your skills and achievements which help establish your credibility. This in turn attracts a host of potential recruiters.
  • It helps your brand become more recognizable. If you are a young entrepreneur, LinkedIn is a good platform to introduce your brand to potential investors, suppliers and even customers. It also serves as means for you to research other businesses and their performances.
  • It helps establish expertise. Much like Facebook and Instagram, LinkedIn gives you opportunity to express your views or showcase any research or study that you may have conducted. It is an excellent platform to create content and attract like minded people to add to your network.

However, merely understanding the importance of LinkedIn is  not sufficient. You must build a profile that stands out amongst the millions of other profiles and makes your profile look enticing to the recruitment heads. Here are some tips to make to make your profile better:

  • Use a credible profile picture. Your headshot is the first thing that someone would notice in your profile. Choose a photo that aptly resembles you and your work. Consider getting clicked by a professional to give your photo an aesthetic lift. Attaching no profile picture might make your profile less visible and more prone to getting sidelined
  • Be professional. Being flooded by social media has blurred the boundaries of professional and casual attitudes. However, it is important to recognize that LinkedIn is a professional setup, treat it like a workplace. Use language which is befitting for a professional setup. Save your personal views for other platforms, LinkedIn is no place for emotional birthday or anniversary posts.
  • Choose your headline and summary smartly. LinkedIn has blessed its users with an extensive word limit. Use powerful adjectives and display results achieve. Let your achievements talk, don’t make your content look heavy and verbose.
  • Choose accomplished people to endorse you. Like company referrals, LinkedIn has endorsements and recommendations wherein people can corroborate your skills by giving testimonials. Choose these people wisely. Ask your teachers/professors/colleagues/boss to write something good for you. Not only does this showcase your skill set, it also showcases your people relations.

You don’t necessarily need to be a working professional to start using linkedIn. Start early! Make your profile when you are in college and use your initial years to master the art of using LinkedIn to the best of your benefit and build a network of strong and reliable connections. Technology was always created to aid human life, one must learn ways to leverage it.