Iift 2010 Question 56
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IIFT 2010
Total point earned by Malling Enterprise through sells alone = 15+(24000-23000)*0.25 = 265.
Points required to avail three Nike Caps and an Umbrella = 3*100+40 = 340.
Hence, Malling Enterprise must have earned through brand building activities = 340 - 265 = 75.