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Iift 2013 Question 90

This is a detailed step-by-step solution for Iift 2013 Question 90. Understand the concept, common mistakes, and expert tips to solve similar questions in IIFT exam.

IIFT

In the 1st paragraph we are given that, 'Then one day, the Heublein Company, which owned Grey Poupon, discovered something remarkable: if you gave people a mustard taste test, a significant number had only to try Grey Poupon once to switch from yellow mustard. In the food world that almost never happens; even among the most successful food brands, only about one in a hundred has that kind of conversion rate. Grey Poupon was magic' From this we can conclude that, the author termed Grey Poupon as “magic” because It commanded a conversion rate uncommon in the food world.
Hence, option C is the correct answer.

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