Iift 2013 Question 92
This is a detailed step-by-step solution for Iift 2013 Question 92. Understand the concept, common mistakes, and expert tips to solve similar questions in IIFT exam.
IIFT
In the passage we are given that, 'By the end of the 1980’s Grey Poupon was the most powerful brand in mustard. “The tagline in the commercial was that this was one of life’s finer pleasures.” Larry Elegant, who wrote the original Grey Poupon spot, says, “and that, along with the Rolls Royce, seemed to impart to people’s minds that this was something truly different and superior.”
From this, we can conclude that Rich and sophisticated customers were the audience Grey Poupon was reaching out to through its ads.
Hence, option D is the correct answer.