Iift 2015 Question 90
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IIFT
In the passage it is given "Both groups were passionate about steel................ Dominating the market would enable either firm to increase its pricing position with customers, the car-makers, ship-builders and construction firms, as well as chasing growth in the new markets of Asia, South America and Eastern Europe. "
Thus both of them wanted to dominate the market to increase their pricing position with customers.
Hence D is the correct answer