How to solve Iift 2016 Question 47?

This question can be solved by applying the core concept explained in the solution above, followed by step-by-step calculation and elimination of options.

Which concept is tested in this question?

This question tests fundamental concepts commonly asked in IIFT exams.

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Iift 2016 Question 47

This is a detailed step-by-step solution for Iift 2016 Question 47. Understand the concept, common mistakes, and expert tips to solve similar questions in IIFT exam.

IIFT

In first part of the paragraph the author states that most MNCs face problems in emerging countries because they didn't consider local need, tastes and habits which could have been a major differentiator as compared to glocalisation approach.The products offered by most MNCs were neither designed expressly for local markets nor priced for local means.Hence, these global products couldn't succeed in local markets.
We can see that in option (B), (C) and (D) we have at least one of two qualities local need or pricing is mentioned hence these options can be rejected. Therefore, option A is the correct answer.

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