Iift 2016 Question 68
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IIFT
From the given sentence, we can infer that the colourful showrooms tempt the passerby to buy something. Therefore, the missing word must mean to urge or to tempt.
'Drawing the passerby to let his hair down' is an incorrect expression. The shops can draw the passerby but they cannot 'draw' him to let his hair down. Therefore, we can eliminate option A.
'Pursuing' means to follow or chase. Fascinating and pursuing fail to capture that the shops entice the passerby.
'Exhort' means to urge someone. 'Exhorting' fills the blank perfectly. Therefore, option B is the right answer.